Türkçe
Ula Ali Koçman Vocational School Programme of Public Relations and Publicity

Qualification Awarded

Public Relations and Publicity, Associate Degree.

Specific Admission Requirements

Students who have passed the university entrance exam organized by the Student Selection and Placement Center (ÖSYM) and who prove it with valid documents are accepted.

Qualification Requirements

Students who wish to enroll in the Public Relations and Publicity Program must complete their secondary education program. Students can be placed on the program with a university selection examination.

Recognition of Prior Learning

Students who have registered to other universities in Turkey or abroad, if they apply within the first week, credit and grade transfer requests will be evaluated by the board of directors and decided to cover all of their education once.

History

Ula Ali Koçman Vocational School, Department of marketing and Advertising, Public Relations and Publicity program 2012-2013 academic year with additional quota has received students.

Profile of the Programme

The student quota of the program is 30 people and the second education is 30 people. The majority of students in the program are high school graduates. The training of the program is formal education.

Program Outcomes

1- To be able to define the basic concepts of Atatürk's principles and Revolution history, Turkish language and Foreign Language (English, German, French), General Business, Economics, General civilization history, psychology.
2- To have knowledge about communication, persuasion and non-verbal communication, which is the basic concept for public relations
3- Public Relations, Marketing Management, Integrated Brand Management, Corporate Communications, Public Relations practices and case studies, public relations, and application techniques, public relations management, corporate social responsibility, brand management, crisis communication and management, communication studies, advertising and media to define basic concepts in sociology and practical knowledge to be able to use
4- To be able to define problems by using basic knowledge and skills acquired in the field of public relations, to be able to recognize and analyze opportunities, to be able to interpret and evaluate them
5- To be able to direct his / her education to an advanced level of education in the same field or to a profession at the same level
6- Gain lifelong learning awareness
7- To be able to follow the information in his / her field and communicate with his / her colleagues by using a foreign language at the general level.
8- To be able to use information and communication technologies with the understanding of computer software at the level required by the field.
9- To have social, scientific, cultural and ethical values during the collection, implementation and announcement of data related to his / her field.
10- To be able to develop creative strategies by thinking critically about his / her field.
11- To be open to field-specific change and innovation
12- To be able to follow and analyze the media related to the field

Exam Regulations & Assesment & Grading

Depending on the course requirements, evaluation is made on projects and written exams.

Graduation Requirements

The student must have achieved all the courses in the program. In this program, the student must provide a minimum of 120 ECTS credits and the GPA must be at least 2.00 out of 4.00.

Occupational Profiles of Graduates

It is a four-semester higher education program aiming to raise qualified intermediate manpower. Graduates of Public Relations and publicity program are employed in the related departments of private sector and public sector enterprises, public and private sector administrations, municipalities, associations, rooms, bar associations, etc. They can also be employed in newspapers, magazines, radio, TV and public opinion research institutions.

Access to Further Studies

“Public relations and publicity” which is held by OSYM examination for vertical transfer of the undergraduate program if they pass the successful finishers; public relations, public relations and publicity, public relations and advertising, Communication, Communication Sciences, Communication Arts, Communication Design, Communication Design, Communication Design and management, visual communication design, advertising design and Communication, Department of advertising to make the transfer.

Mode of Study

Associate Degree

Programme Director

Specialist Dr. Nedim YILDIZ

ECTS Coordinator

Instructor Tülin BACAKSIZ

Course Structure Diagram with Credits

1. Year - 1. Term
Course Unit Code Course Unit Title Course Type Theory Practice ECTS Print
HİT1001 OFFICE PROGRAMS I Required 4 0 5
HİT1003 COMMUNICATION AND MEDIA Required 2 0 3
HİT1005 PUBLIC RELATIONS Required 3 0 4
HİT1497 VOCATIONAL TRAINING (15 working days) Required 0 0 4
TDB1801 TURKISH LANGUAGE I Required 2 0 2
YDB1801 ENGLISH I Required 2 0 2
YDB1803 FRENCH I Required 2 0 2
YDB1805 German I Required 2 0 2
İŞY1807 BASIC LAW Required 2 0 3
İŞY1811 GENERAL BUSINESS ADMINISTRATION Required 3 0 4
İŞY1825 Micro Economics Required 2 0 3
       
1. Year - 2. Term
Course Unit Code Course Unit Title Course Type Theory Practice ECTS Print
HİT1002 OFFICE PROGRAMS II Required 3 0 4
HİT1004 Management and Organization Required 3 0 4
HİT1006 Communication Law Required 2 0 3
HİT1008 BEHAVIORAL SCIENCE Required 3 0 4
HİT1012 PUBLIC ADMINISTRATION Required 3 0 4
HİT1498 VOCATIONAL TRAINING (15 working days) Required 0 0 4
TDB1802 TURKISH LANGUAGE II Required 2 0 2
YDB1802 ENGLISH II Required 2 0 2
YDB1804 FRENCH II Required 2 0 2
YDB1806 German II Required 2 0 2
İŞY1806 MACRO ECONOMICS Required 2 0 3
       
2. Year - 1. Term
Course Unit Code Course Unit Title Course Type Theory Practice ECTS Print
ATB2801 ATATURK'S PRINCIPLES AND REVOLUTION HISTORY I Required 2 0 2
HİT2001 DESKTOP PUBLISHING Required 3 0 4
HİT2003 Campaign Management Required 2 0 4
HİT2005 INTEGRATED BRAND MANAGEMENT Required 3 0 5
HİT2501 PRESENTATION TECHNIQUES Elective 3 0 4
HİT2503 Elective 3 0 4
HİT2505 Elective 2 0 3
HİT2507 VOCATIONAL FOREIGN LANGUAGE I Elective 2 0 3
HİT2509 copywriting Elective 2 0 2
HİT2511 Elective 3 0 4
HİT2513 Basic Photography Elective 3 0 4
HİT2515 PROFESSIONAL ETHICS Elective 2 0 3
HİT2517 Elective 4 0 4
HİT2519 Elective 2 0 3
PZR2801 MARKETING AND SALES Elective 3 0 3
RTV2803 EFFECTIVE RHETORIC Elective 2 0 2
SGP2801 FIRST AID Elective 2 0 3
İŞY2801 HUMAN RESOURCES MANAGEMENT Elective 2 0 3
İŞY2805 RESEARCH AND REPORT PREPARATION TECHNIQUES Elective 3 0 3
       
2. Year - 2. Term
Course Unit Code Course Unit Title Course Type Theory Practice ECTS Print
ATB2802 ATATURK'S PRINCIPLES AND REVOLUTIONARY HISTORY II Required 2 0 2
DŞT2802 Elective 3 0 4
DŞT2804 Foreign Trade Operations Elective 3 0 4
HİT2002 Required 2 0 4
HİT2004 Required 3 0 5
HİT2502 Elective 2 0 3
HİT2504 VOCATIONAL FOREIGN LANGUAGE II Elective 2 0 3
HİT2506 VOCATIONAL WRITING TECHNIQUES Elective 2 0 3
HİT2508 Elective 3 0 4
HİT2510 Elective 3 0 4
HİT2512 Oriented Work Elective 2 0 2
MUH2802 COMPUTERIZED PRE-ACCOUNTANCY Elective 4 0 4
PZR2802 Elective 3 0 4
İŞY2802 Organizational Behavior Required 3 0 4
İŞY2804 Elective 2 0 3
İŞY2806 WORK AND SOCIAL SECURITY LAW Elective 3 0 4
İŞY2808 QUALITY MANAGEMENT SYSTEMS Elective 3 0 4
İŞY2810 Elective 3 0 4
       
 

Evaluation Questionnaires

Course & Program Outcomes Matrix

1. Year - 1. Term
Ders AdıPy1Py2Py3Py4Py5Py6Py7Py8Py9Py10Py11Py12
OFFICE PROGRAMS I000003050030
COMMUNICATION AND MEDIA353333230235
PUBLIC RELATIONS355533122533
VOCATIONAL TRAINING (15 working days)344433122433
TURKISH LANGUAGE I000000000000
ENGLISH I244225550000
FRENCH I333333440000
German I333333450000
BASIC LAW300003003000
GENERAL BUSINESS ADMINISTRATION403203003330
Micro Economics302003003000
             
1. Year - 2. Term
Ders AdıPy1Py2Py3Py4Py5Py6Py7Py8Py9Py10Py11Py12
OFFICE PROGRAMS II000003050030
Management and Organization403203050030
Communication Law332003023200
BEHAVIORAL SCIENCE523203033330
PUBLIC ADMINISTRATION433203033330
VOCATIONAL TRAINING (15 working days)344433122433
TURKISH LANGUAGE II050000400000
ENGLISH II244225550000
FRENCH II333333450000
German II333333450000
MACRO ECONOMICS 302003003000
             
2. Year - 1. Term
Ders AdıPy1Py2Py3Py4Py5Py6Py7Py8Py9Py10Py11Py12
ATATURK'S PRINCIPLES AND REVOLUTION HISTORY I533252510000
DESKTOP PUBLISHING000003050030
Campaign Management244333030233
INTEGRATED BRAND MANAGEMENT325223003433
PRESENTATION TECHNIQUES345303003433
0353223230235
0353203050245
VOCATIONAL FOREIGN LANGUAGE I200003500000
copywriting323223042333
0232223043345
Basic Photography353203050240
PROFESSIONAL ETHICS303203005200
0332223043345
0323223120233
MARKETING AND SALES325223003433
EFFECTIVE RHETORIC353333230234
FIRST AID300003000000
HUMAN RESOURCES MANAGEMENT233434213343
RESEARCH AND REPORT PREPARATION TECHNIQUES323304235203
             
2. Year - 2. Term
Ders AdıPy1Py2Py3Py4Py5Py6Py7Py8Py9Py10Py11Py12
ATATURK'S PRINCIPLES AND REVOLUTIONARY HISTORY II222341510000
0325223003433
Foreign Trade Operations323222300333
0244333030233
0343324235225
0244333030233
VOCATIONAL FOREIGN LANGUAGE II200003500000
VOCATIONAL WRITING TECHNIQUES323223042333
0353203050245
0344333030233
Oriented Work200003000003
COMPUTERIZED PRE-ACCOUNTANCY000003050030
0333304335303
Organizational Behavior323203033330
0302003003000
WORK AND SOCIAL SECURITY LAW112115213221
QUALITY MANAGEMENT SYSTEMS500003000045
0323203033330
             
 

Muğla Sıtkı Koçman Üniversitesi, 48000 Kötekli/Muğla | Tel: + 90 (252) 211-1000 | Fax: + 90 (252) 223-9280
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