Türkçe
Vocational School of Health Services Programme of Medical Promotion and Marketing(E.E)

Qualification Awarded

The students completing this program are awarded with associate degree diploma in “medical representation and marketing” and are entitled to receive “member of profession” title. The students completing this program are entitled with “Medical Marketing Representative” title and can work in pharmaceutical and medical equipment companies.

Specific Admission Requirements

According to the results of the examinations made by the Student Selection and Placement System (ÖSYM), they can place the Programa according to the score they get from the YGS-6 type.

Qualification Requirements

At the end of four semesters, total 120 lectures including summer internship must be taken and at least 2.00 general academic grade average according to 4-note system.

Recognition of Prior Learning

The previous courses in the university that the student has studied with are evaluated by the Department Compliance Commission in terms of course content and course hours. If deemed appropriate, the curriculum in the curriculum is deemed to have passed the relevant grade in the previous university. Muğla Sıtkı Koçman University Associate Degree, Undergraduate Education-Examination and Examination Regulations can be considered for the transfer of courses that these students take from other higher education institutions.

History

As of academic year 2005-2006 the programme started training and as of academic year 2013-2014 has been included evening program in the training

Profile of the Programme

The Medical Promotion and Marketing Program is a two-year associate degree program. It aims to equip its graduates with the necessary competencies in line with the sectoral needs and continues education and training activities with application and other course content.

Program Outcomes

1- It has basic scientific knowledge in the field of Medical Promotion and Marketing.
2- It acts on the basis of the ethical principles of your profession, observes its principles, and produces solutions.
3- Interprets and evaluates the data using the knowledge and skills acquired in the field of Medical Promotion and Marketing, identifies and analyzes the problems and takes place and responsibility in the planned studies for solution.
4- Using a basic knowledge of the field of Medical Promotion and Marketing, he / she executes an assigned task independently.
5- Performs dependent and independent duties given by using the basic knowledge accumulation that is related to the field of Medical Promotion and Marketing.
6- In the field of Medical Promotion and Marketing, the industry monitors the events of the society, society and the world and is sensitive to developments.
7- By using the knowledge and skills gained in the field of Medical Promotion and Marketing, it establishes good relations with the persons / organizations addressed by the profession, develops the associations and takes into account the proposal to provide the development of the profession.
8- At the basic level of the European Computer Use License related to the field of Medical Promotion and Marketing, it uses computer software and information and communication technologies
9- It behaves and participates in quality management and processes.
10- It has knowledge of learning needs and life-long learning.
11- It has a sense of social responsibility and contributes to projects and activities for the social environment in which it lives
12- Using a foreign language at least on the European Language Portfolio A2 General Level, it tracks the information in its field and contacts its colleagues.
13- It informs the related persons and institutions about the basic information and skills that they have in the fields related to Medical Promotion and Marketing and shares suggestions with the related persons / institutions about their opinions and problems.
14- It is an example of gathering with external appearance, attitude, attitude and behavior.
15- Works as a team member to solve complicated problems that are encountered and unpredictable in applications related to the field of Medical Promotion and Marketing.
16- Medical Promotion and Marketing has the ability to conduct research and analysis within the profession.
17- Individual and public health, environmental protection and occupational safety have sufficient consensus.

Exam Regulations & Assesment & Grading

In accordance with Muğla Sıtkı Koçman University Associate Degree Education Regulation, the course is determined by the instructor responsible.

Graduation Requirements

Successful completion of the courses specified in the program is required to successfully complete a total of 60 days internship. In order to complete the program successfully, it is necessary to successfully complete all the courses available in the program (120 ECTS credits) and obtain a weighted average of at least 2.00 out of 4.00.

Occupational Profiles of Graduates

The students completing this program are awarded with associate degree diploma in “medical representation and marketing” and are entitled to receive “member of profession” title. The students completing this program are entitled with “Medical Marketing Representative” title and can work in pharmaceutical and medical equipment companies.

Access to Further Studies

Internal Transfers /Access to Further Studies Our students who graduated from medical representation and marketing program are allowed to continue their education in Public Relation, Public Relations and Presentation, Public Relation and Advertising, Marketing, International Trade, International Trade and Finance, International Trade and Financing, International Trade and Shopkeeping, International Trade and Logistic departments through the external transfer exam by OSYM.

Mode of Study

Undergraduate

Programme Director

Asist Prof.Dr. Öge ARTAGAN

ECTS Coordinator

Course Structure Diagram with Credits

1. Year - 1. Term
Course Unit Code Course Unit Title Course Type Theory Practice ECTS Print
ATB1801 ATATURK'S PRINCIPLES AND REVOLUTION HISTORY I Required 2 0 2
BİP1801 INFORMATION AND COMMUNICATION TECHNOLOGIES I Required 2 0 3
MUH1803 COMMERCIAL INFORMATION AND DOCUMENTATION Elective 2 0 2
PZR1801 MARKETING PRINCIPLES Required 2 0 2
RTV1801 COMMUNICATION Required 2 0 3
SGP1805 DISEASE INFORMATION I Required 2 0 2
SGP1807 ANATOMY Required 3 0 3
SGP1809 PHYSIOLOGY Required 2 0 2
SGP1811 MEDICAL TERMINOLOGY Required 3 0 3
TDB1801 TURKISH LANGUAGE I Required 2 0 2
TLT1801 GENERAL MICROBIOLOGY Elective 2 0 2
TLT1803 GENERAL BIOCHEMISTRY Elective 2 0 2
YDB1801 ENGLISH I Required 2 0 2
YDB1803 German I Required 2 0 2
YDB1805 FRENCH I Required 2 0 2
İŞY1823 BUSINESS MANAGEMENT I Elective 2 0 2
İŞY1827 BASIC LAW Elective 2 0 2
       
1. Year - 2. Term
Course Unit Code Course Unit Title Course Type Theory Practice ECTS Print
ATB1802 ATATURK'S PRINCIPLES AND REVOLUTIONARY HISTORY II Required 2 0 2
BİP1802 INFORMATION AND COMMUNICATION TECHNOLOGIES II Required 2 0 3
BİP1816 WEB PAGE DESIGN Elective 3 0 2
PZR1804 SALES MANAGEMENT AND TECHNIQUES Required 3 0 2
PZR1806 Elective 3 0 2
SGP1806 DISEASE INFORMATION II Required 2 0 2
SGP1808 SOCIOLOGY OF HEALTH Elective 3 0 2
SGP1810 BEHAVIORAL SCIENCE Elective 3 0 2
TDB1802 TURKISH LANGUAGE II Required 2 0 2
TDS1802 BIOSTATISTICS Elective 3 0 2
TTP1002 PHARMACOLOGY I Required 3 0 3
TTP1498 VOCATIONAL TRAINING (30 working days) Required 0 0 8
TTP1502 COMMUNICATION IN MARKETING Elective 3 0 2
TTP1504 Elective 3 0 2
YDB1802 ENGLISH II Required 2 0 2
YDB1804 German II Required 2 0 2
YDB1806 FRENCH II Required 2 0 2
İŞY1830 TIME MANAGEMENT Elective 3 0 2
       
2. Year - 1. Term
Course Unit Code Course Unit Title Course Type Theory Practice ECTS Print
DŞT2823 ELECTRONIC COMMERCE Elective 2 0 2
PZR2819 CUSTOMER RELATIONSHIP MANAGEMENT Required 3 0 2
PZR2821 CONSUMER BEHAVIOURS Elective 2 0 2
PZR2823 MARKETING REGULATIONS Elective 2 0 2
PZR2825 Elective 2 0 2
RTV2807 EFFECTIVE RHETORIC Elective 2 0 2
SGP2801 FIRST AID Required 2 0 3
SGP2803 PUBLIC HEALTH Elective 2 0 2
SGP2811 Elective 2 0 2
TTP2001 VOCATIONAL FOREIGN LANGUAGE I Required 3 0 3
TTP2003 PHARMACOLOGY II Required 3 0 3
TTP2005 EVALUATION OF DRUG-MEDICAL MARKET AND COMPANY Required 3 0 2
TTP2007 VOCATIONAL INFORMATION AND COMMUNICATION SYSTEMS Required 3 0 2
TTP2501 BUSINESS ETHICS Elective 2 0 2
TTP2503 PSYCHOLOGY OF LABOUR Elective 2 0 2
TTP2505 VOCATIONAL NEGOTIATION TECHNIQUES Elective 2 0 2
İŞY2823 QUALITY MANAGEMENT AND METHOD DEVELOPMENT Required 3 0 3
İŞY2825 HUMAN RESOURCES MANAGEMENT Required 3 0 2
İŞY2827 CAREER MANAGEMENT Required 3 0 2
İŞY2829 strategic Management Elective 2 0 2
İŞY2831 SERVICE QUALITY MANAGEMENT Elective 2 0 2
       
2. Year - 2. Term
Course Unit Code Course Unit Title Course Type Theory Practice ECTS Print
PZR2820 Required 3 0 3
PZR2822 MARKET PLANNING AND RESEARCH Elective 2 0 2
PZR2824 SERVICE MARKETING Elective 2 0 2
PZR2826 BRAND AND BRAND STRATEGIES Elective 2 0 2
PZR2828 DIRECT MARKETING Elective 2 0 2
TTP2002 Required 3 0 3
TTP2004 PHARMACOLOGY III Required 3 0 3
TTP2006 VOCATIONAL STUDY AND SEMINAR Required 2 4 3
TTP2498 Required 0 0 8
TTP2502 Elective 2 0 2
TTP2504 SOCIAL PSYCHOLOGY Elective 2 0 2
TTP2506 Organizational Behavior Elective 3 0 2
İŞY2822 WORK AND SOCIAL SECURITY LAW Elective 2 0 2
İŞY2826 Crisis and Stress Management Elective 2 0 2
İŞY2828 MODERN MANAGEMENT TECHNIQUES Elective 2 0 2
       
 

Evaluation Questionnaires

Course & Program Outcomes Matrix

1. Year - 1. Term
Ders AdıPy1Py2Py3Py4Py5Py6Py7Py8Py9Py10Py11Py12Py13Py14Py15Py16Py17
ATATURK'S PRINCIPLES AND REVOLUTION HISTORY I22232222222122222
INFORMATION AND COMMUNICATION TECHNOLOGIES I33232324323133233
COMMERCIAL INFORMATION AND DOCUMENTATION43434354334145434
MARKETING PRINCIPLES43433342543143544
COMMUNICATION4354453145 145534
DISEASE INFORMATION I54235451543153444
ANATOMY34333344543243334
PHYSIOLOGY33333432332133334
MEDICAL TERMINOLOGY44444431454124535
TURKISH LANGUAGE I33333331333133333
GENERAL MICROBIOLOGY45235541533124345
GENERAL BIOCHEMISTRY34222341231435354
ENGLISH I22222222222522222
German I22222222222522222
FRENCH I22222222222522222
BUSINESS MANAGEMENT I44543341235143344
BASIC LAW22222221222122222
                  
1. Year - 2. Term
Ders AdıPy1Py2Py3Py4Py5Py6Py7Py8Py9Py10Py11Py12Py13Py14Py15Py16Py17
ATATURK'S PRINCIPLES AND REVOLUTIONARY HISTORY II22222222222122222
INFORMATION AND COMMUNICATION TECHNOLOGIES II33333335333133333
WEB PAGE DESIGN23234234423421321
SALES MANAGEMENT AND TECHNIQUES45434542554225455
 54 54235412142354
DISEASE INFORMATION II34334542354135542
SOCIOLOGY OF HEALTH33324351452124345
BEHAVIORAL SCIENCE33451221442143543
TURKISH LANGUAGE II33333331333133333
BIOSTATISTICS43544335442145354
PHARMACOLOGY I34434543342342354
VOCATIONAL TRAINING (30 working days)55555555555555555
COMMUNICATION IN MARKETING43544232434135554
 34544345232133454
ENGLISH II22222222222522222
German II22222221222522222
FRENCH II22222225222222222
TIME MANAGEMENT43542541454235454
                  
2. Year - 1. Term
Ders AdıPy1Py2Py3Py4Py5Py6Py7Py8Py9Py10Py11Py12Py13Py14Py15Py16Py17
ELECTRONIC COMMERCE33321225332232542
CUSTOMER RELATIONSHIP MANAGEMENT42355422542232244
CONSUMER BEHAVIOURS45332451454152355
MARKETING REGULATIONS44242352442134543
 34541242331142345
EFFECTIVE RHETORIC44444421454242233
FIRST AID35422541325145231
PUBLIC HEALTH34541223254333455
 32324242454531124
VOCATIONAL FOREIGN LANGUAGE I44444442444544142
PHARMACOLOGY II42334445442424443
EVALUATION OF DRUG-MEDICAL MARKET AND COMPANY55555551555145545
VOCATIONAL INFORMATION AND COMMUNICATION SYSTEMS4242 235422325422
BUSINESS ETHICS33541233254125354
PSYCHOLOGY OF LABOUR43435412542142545
VOCATIONAL NEGOTIATION TECHNIQUES43242422233254422
QUALITY MANAGEMENT AND METHOD DEVELOPMENT33543242442334523
HUMAN RESOURCES MANAGEMENT45432541455154232
CAREER MANAGEMENT45435442455245354
strategic Management34 32342243432232
SERVICE QUALITY MANAGEMENT23142542452122344
                  
2. Year - 2. Term
Ders AdıPy1Py2Py3Py4Py5Py6Py7Py8Py9Py10Py11Py12Py13Py14Py15Py16Py17
 54535333454533442
MARKET PLANNING AND RESEARCH54534343332234544
SERVICE MARKETING34353534345335534
BRAND AND BRAND STRATEGIES43454322315322345
DIRECT MARKETING43535334343324435
 43431444352134533
PHARMACOLOGY III23423453252232132
VOCATIONAL STUDY AND SEMINAR34242355432222244
 45434354355433554
 54544353543433245
SOCIAL PSYCHOLOGY43535333545534533
Organizational Behavior34344325434322352
WORK AND SOCIAL SECURITY LAW23232312343432435
Crisis and Stress Management44354354332242323
MODERN MANAGEMENT TECHNIQUES323453353253 4423
                  
 

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