Türkçe
Institute of Social Sciences

Qualification Awarded

Master of Arts

Specific Admission Requirements

Candidates must have a minimum graduation degree from foreign faculties or colleges which are at least four years in Turkey and equivalent to the Higher Education Council (YÖK). In addition, they must meet the additional requirements set by the Institute and Institute Administrative Board and approved by the Senate.

Qualification Requirements

In order to obtain a master's degree with thesis in the field of Production Management and Marketing in Business Administration, students must successfully complete all the required and elective courses (total minimum 120 ECTS) and obtain a GPA of at least 2.5 out of 4.00.

Recognition of Prior Learning

Recognition of prior learning in Turkish higher education institutions is at an early stage. Therefore, recognition of prior learning in all programs of Muğla Sıtkı Koçman University has not been fully initiated.

History

The School of Business Administration, which was opened in Muğla by the Economic and Commercial Sciences Academy of Ankara since 1974-1975 academic year and connected to Dokuz Eylül University in 1982 with YÖK Law, was established in December 1992. The formal education began in the 1992-1993 academic year, and evening education began in the 1994-1995 academic year as well. The language of instruction of the faculty is Turkish.

Profile of the Programme

The aim of the program is to provide the students necessary knowledge required by modern politics and management science and to work in their fields after graduation. On the other hand, it is another aim of our department to contribute to the production of knowledge, to have a participatory, sharing, original values ??and a contemporary culture of education and work. In this context, it is primarily aimed that our students become preferred individuals in the region and in the country at the level of education, training and research, who adopt the principle of team work, and who are oriented towards solving the problems of the region and the country and who are respectful to national and universal values. Students who graduate from our department are encouraged to have the knowledge, skills and motivation to succeed in the private sector as well as in all areas of the public sector, and in this context, to develop their human capital through lifelong learning practices.

Program Outcomes

1- Develops and deepens the knowledge of production management and marketing at the level of expertise at the undergraduate level. Gains the ability to apply this knowledge in production management and marketing expertise level.
2- Explains the interaction of production management and marketing with related disciplines.
3- To be able to transfer his / her knowledge and knowledge about production management and marketing to his / her team mates, to interpret and analyze this information analytically and systematically, to define problems and to offer solutions.
4- Performs independent studies on subjects covered by production management and marketing science. He / she takes responsibility for projects where he / she is a participant or participant. Determines the vision and goals for the organization.
5- Critically evaluate the knowledge and skills acquired in the field of production management and marketing.
6- He / she conveys his / her thoughts and suggestions in written and oral ways and communicates effectively with his / her stakeholders.
7- Communicates verbally and in writing by using a foreign language at B2 level of European Language Portfolio.
8- Uses information and communication technologies in advanced level with computer software required by the field of study.
9- Understands the legal, social and ethical responsibilities of working life. Within the framework of this responsibility, it analyzes and conducts its relations with the organization stakeholders.
10- Provides authenticity and contribution in the studies to be done in the field of production management and marketing.
11- Has enough consciousness about the universality of social rights, social justice, quality and cultural values, environmental protection, occupational health and safety. Acts with consciousness in his work.

Exam Regulations & Assesment & Grading

Each student must register for courses at the beginning of the semester and must attend at least 70% of the courses in order to be able to take the final exam. At least 1 midterm exam, final exam and unsuccessful students are subject to make-up exams for each course. The grade of the midterm exam is 50% and the final exam is 50%. All exams are evaluated over 100 points. The final exam grade must be at least 70. Students taking one of the (AA), (BA), (BB), (CB) and (CC) letter grades from a course are considered successful.

Graduation Requirements

In order to complete the program successfully, it is necessary to pass all the courses (total minimum 120 ECTS) in the program, to obtain at least 2.5 weighted grade point average over 4.00 and successfully complete the master thesis.

Occupational Profiles of Graduates

Our graduates can work in the relevant units in the companies operating in the private sector by specializing in production management and marketing, and have a wide range of job opportunities in production and marketing. They can also have their own business in these areas. They can be employed in all public and private sectors. Our graduates can also work as academic staff in universities.

Access to Further Studies

Candidates who have successfully completed a master's degree with a thesis can continue their studies in doctoral programs provided that they obtain a valid score from ALES and have sufficient knowledge of foreign languages.

Mode of Study

Full time

Programme Director

Prof.Dr. Mehmet Marangoz

ECTS Coordinator

Course Structure Diagram with Credits

1. Year - 1. Term
Course Unit Code Course Unit Title Course Type Theory Practice ECTS Print
UYP 5090 Seminar Required 0 2 6
UYP 5099 Scientific Research Techniques and Publishing Ethics Required 3 0 6
UYP 5501 Strategic Marketing Management Elective 3 0 6
UYP 5503 Competition Strategies Elective 3 0 6
UYP 5505 Modern Sales Techniques Elective 3 0 6
UYP 5507 Marketing in Service Business Elective 3 0 6
UYP 5509 Industrial Marketing Elective 3 0 6
UYP 5511 Retail Marketing Management Elective 3 0 6
UYP 5513 Current Marketing Issues Elective 3 0 6
UYP 5515 Integrated Marketing Communication Elective 3 0 6
UYP 5517 Advanced Production Techniques Elective 3 0 6
UYP 5519 Project Management and Analysis Elective 3 0 6
UYP 5521 Quality Management Systems Elective 3 0 6
UYP 5523 Consumer Researches Elective 3 0 6
UYP 5701 Specialization Field Course Required 4 0 6
       
1. Year - 2. Term
Course Unit Code Course Unit Title Course Type Theory Practice ECTS Print
UYP 5090-1 Seminar Required 0 2 6
UYP 5502 Customer Relationship Management Elective 3 0 6
UYP 5504 Marketing Research and Marketing Information Systems Elective 3 0 6
UYP 5506 Brand Strategies and Management Elective 3 0 6
UYP 5508 Marketing in Internet Era Elective 3 0 6
UYP 5510 International Marketing Practices Elective 3 0 6
UYP 5512 Marketing Problems and Approaches Elective 3 0 6
UYP 5514 Ethical Issues in Marketing Elective 3 0 6
UYP 5516 Public Relations Management Elective 3 0 6
UYP 5518 Advertising and Advertising Management Elective 3 0 6
UYP 5520 Multivariate Analysis Elective 3 0 6
UYP 5522 Supply Chain and Logistic Management Elective 3 0 6
UYP 5524 Inventory Planning and Auditing Elective 3 0 6
UYP 5702 Specialization Field Course Required 4 0 6
       
2. Year - 1. Term
Course Unit Code Course Unit Title Course Type Theory Practice ECTS Print
UYP 5000 Thesis Required 0 0 24
UYP 5703 Specialization Field Course Required 4 0 6
       
2. Year - 2. Term
Course Unit Code Course Unit Title Course Type Theory Practice ECTS Print
UYP 5000-1 Thesis Work Required 0 0 24
UYP 5704 Specialization Field Course Required 4 0 6
       
 

Evaluation Questionnaires

Course & Program Outcomes Matrix

1. Year - 1. Term
Ders AdıPy1Py2Py3Py4Py5Py6Py7Py8Py9Py10Py11
Seminar00000000000
Scientific Research Techniques and Publishing Ethics44434421434
Strategic Marketing Management00000000000
Competition Strategies 34443320534
Modern Sales Techniques43453433433
Marketing in Service Business33433322333
Industrial Marketing33433322333
Retail Marketing Management33433312343
Current Marketing Issues54544444443
Integrated Marketing Communication44544423434
Advanced Production Techniques43433324333
Project Management and Analysis44443323444
Quality Management Systems33433311333
Consumer Researches45554423443
Specialization Field Course00000000000
            
1. Year - 2. Term
Ders AdıPy1Py2Py3Py4Py5Py6Py7Py8Py9Py10Py11
Seminar00000000000
Customer Relationship Management43434423433
Marketing Research and Marketing Information Systems44544434444
Brand Strategies and Management44443423444
Marketing in Internet Era45444434344
International Marketing Practices44344343343
Marketing Problems and Approaches54545422443
Ethical Issues in Marketing44435411545
Public Relations Management44444423344
Advertising and Advertising Management45444423343
Multivariate Analysis44343324343
Supply Chain and Logistic Management33343413333
Inventory Planning and Auditing33333312333
Specialization Field Course00000000000
            
2. Year - 1. Term
Ders AdıPy1Py2Py3Py4Py5Py6Py7Py8Py9Py10Py11
Thesis00000000000
Specialization Field Course00000000000
            
2. Year - 2. Term
Ders AdıPy1Py2Py3Py4Py5Py6Py7Py8Py9Py10Py11
Thesis Work 55555555554
Specialization Field Course00000000000
            
 

Muğla Sıtkı Koçman Üniversitesi, 48000 Kötekli/Muğla | Tel: + 90 (252) 211-1000 | Fax: + 90 (252) 223-9280
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