Türkçe
Muğla Vocational School Programme of Marketing

Qualification Awarded

Students who meet graduation requirements in the Marketing Programme, receive “Marketing Associate Degree”.

Specific Admission Requirements

Candidates have high school and balanced school diploma and YÖK is determined by OSYM in line with related legislation.

Qualification Requirements

There is no limit to the maximum duration of study in order to obtain an Associate degree.

Recognition of Prior Learning

Students who have enrolled in higher education institutions have the right to request recognition of their education that different universities have already completed. For the registration of new enrolled students, they must submit their transcripts and course content to the relevant department within the first week of enrollment.

History

Muğla Sıtkı Koçman University Mugla Vocational School Marketing Program was proposed by YÖK in 2005. The Marketing program has been providing regular education since 2005-2006 academic year.

Profile of the Programme

To meet the need of qualified staff in the field of Marketing. As a result of this training, Knowing the legal responsibilities as a Marketing professional, taking responsibility in the management stages, taking over the supervision and supervision of the people working at the disposal, using the computer programs related to the field, knowing the customers or consumers who need a goods or service, giving information about the qualities and qualities of the desired product, Will have the basic competencies in the field of Marketing such as visiting existing and potential customers and developing customer relations

Program Outcomes

1- Marketing Program graduates; Designing, modeling and solving skills related to advertising campaigns, designing and analyzing a process in the direction of a strategic objective, having knowledge and interpretation about the periodical processes of advertising, communication, communication, mass communication, marketing and advertising skills in solving advertising problems. And interpreting legal regulations for the advertising space.
2- • To train qualified individuals who can undertake the management of the company's products and markets in the business life and can assist the managers, open and run the workplace on their own behalf, and have a participatory understanding in the fields that the market may need and equipped with team spirit.
3- • To reach buyers in the right place, at the right time and in the right environment, to identify their needs and to support the production of goods and services to meet these needs. Also, to obtain information that will provide customer satisfaction in today's economic conditions where modern marketing is valid.
4- • It is possible to acquire competencies for individuals who have delivered individual fleet in terms of marketing, improved their creativity and have corporate knowledge. To inform the students about the importance and application of marketing and management practices and management skills in order to gain these qualifications to individuals.
5- • To get to know the economics of the region in which it is located, to think both locally and globally and to apply what is learned.
6- • To gain marketing knowledge and skills, to understand product, price, promotion and distribution channel relations.

Exam Regulations & Assesment & Grading

It is necessary that at least 70% of the courses and at least 80% of the applications have to be continued in order for each student to enroll in classes at the beginning of the semester and to enter the final exam. Students are required to take at least one midterm and a final exam for each course. Contribution to the achievement grade, midterm exam (midterm exam can be taken to evaluate the scores obtained from measurement tools such as homework, laboratory exam, small exam) contribution is 40% and the contribution of the final exam is% 60. All exams are evaluated over 100 points. There is a requirement to take at least 40 points from the final exam. A student who has taken one of the letter grades AA, BA, BB, CB and CC is deemed to have completed the course. DC and DD grades are conditionally successful grades. For a student to have a grade of DC or DD grade, a general weighted grade average (GANO) must be at least 2.0.

Graduation Requirements

In order to complete the program successfully, it is necessary to pass the whole of the existing courses (120 ECTS credits), to get a weighted GPA of at least 2.00 out of 4.00, to have no FF and FD grades and to successfully complete the compulsory internship.

Occupational Profiles of Graduates

The students who graduated from the Marketing Program are responsible for the marketing of the companies in the private sector, the sales department, the marketing research department, the advertising department, advertising and public relations agencies, media companies, chain stores, electronic commerce companies, tourism agencies, hotel operators, banks and various companies' Departments and other marketing areas, as well as having the opportunity to work in the public domain by obtaining a valid score from the KPSS exam. Graduates can work as managers, accountants, experts or members in these fields.

Access to Further Studies

Candidates who have successfully completed Associate Degree can apply to undergraduate programs in related areas provided they have enough grades from the Vertical Transfer Exam conducted by the Student Selection and Placement Center. License grades for students to switch vertically; • Business • Business - Economics • Business Informatics • Marketing • Communication • International Business • International Trade • International Trade and Business • International Trade and Finance • Logistics Management • Public Relations • Public Relations and Advertising • Public Relations • Advertising • Advertising and Public Relations

Mode of Study

Associate Degree- Full time

Programme Director

Asist Prof.Dr. Kübra KARAOSMANOĞLU

ECTS Coordinator

Instructor Kübra KARAOSMANOĞLU

Course Structure Diagram with Credits

1. Year - 1. Term
Course Unit Code Course Unit Title Course Type Theory Practice ECTS Print
ATB1801 ATATURK'S PRINCIPLES AND REVOLUTION HISTORY I Required 2 0 2
MAP1801 MATHEMATICS I Required 2 0 2
PZR1001 MARKETING PRINCIPLES Required 4 1 6
RTV1801 COMMUNICATION Required 2 0 3
TDB1801 TURKISH LANGUAGE I Required 2 0 2
YDB1801 ENGLISH I Required 2 0 2
YDB1803 German I Required 2 0 2
YDB1805 FRENCH I Required 2 0 2
İŞY1801 BUSINESS MANAGEMENT I Required 3 0 3
İŞY1807 BASIC LAW Required 2 0 3
İŞY1817 STATISTICS Required 2 1 3
İŞY1819 ECONOMY Required 2 1 4
       
1. Year - 2. Term
Course Unit Code Course Unit Title Course Type Theory Practice ECTS Print
ATB1802 ATATURK'S PRINCIPLES AND REVOLUTION HISTORY II Required 2 0 2
BİP1820 INFORMATION AND COMMUNICATION TECHNOLOGIES I Required 3 0 3
MAP1802 MATHEMATICS II Required 2 0 2
MUH1806 GENERAL ACCOUNTING I Elective 3 0 3
PZR1498 VOCATIONAL TRAINING (20 working days) Required 0 0 5
PZR1502 PUBLIC RELATIONS Elective 2 0 3
RTV1804 EFFECTIVE RHETORIC Elective 2 0 3
SGP1804 ENVIRONMENTAL PROTECTION Elective 2 0 3
TDB1802 TURKISH LANGUAGE II Required 2 0 2
YDB1802 ENGLISH II Required 2 0 2
YDB1804 German II Required 2 0 2
YDB1806 FRENCH II Required 2 0 2
İŞY1812 RESEARCH AND REPORT PREPARATION TECHNIQUES Elective 2 0 3
İŞY1816 QUALITY MANAGEMENT SYSTEMS Elective 2 0 3
İŞY1820 HUMAN RESOURCES MANAGEMENT Elective 2 0 3
İŞY1834 BUSINESS MANAGEMENT II Required 2 0 2
       
2. Year - 1. Term
Course Unit Code Course Unit Title Course Type Theory Practice ECTS Print
DŞT2803 Foreign Trade Operations I Elective 2 1 3
MUH2811 COMPUTER ACCOUNTING SOFTWARE Required 2 2 4
PZR2001 MARKETING COMMUNICATION TECHNIQUES Required 3 1 4
PZR2003 CUSTOMER RELATIONSHIP MANAGEMENT Required 2 0 2
PZR2005 GLOBAL MARKETING Required 3 0 3
PZR2007 MARKETING RESEARCH Required 2 1 4
PZR2009 SALES MANAGEMENT Required 4 0 4
PZR2501 VOCATIONAL WRITING Elective 2 1 3
PZR2503 VOCATIONAL FOREIGN LANGUAGE Elective 1 1 3
PZR2507 PROFESSIONAL ETHICS Elective 2 0 3
İŞY2807 COMMERCIAL LAW Elective 3 0 3
İŞY2811 BEHAVIORAL SCIENCE Elective 3 0 3
       
2. Year - 2. Term
Course Unit Code Course Unit Title Course Type Theory Practice ECTS Print
DŞT2802 EXPORT TRANSACTIONS Elective 2 0 3
DŞT2804 Elective 2 1 3
PZR2002 MARKETING REGULATIONS Required 2 0 2
PZR2004 BRAND MANAGEMENT Required 2 0 2
PZR2006 retail Management Required 2 1 5
PZR2008 CONSUMER BEHAVIOURS Required 2 1 3
PZR2010 Required 1 1 2
PZR2012 Supply Chain Management Required 2 0 2
PZR2498 VOCATIONAL TRAINING (20 working days) Required 0 0 5
PZR2502 MARKETING OF TOURISM Elective 2 1 3
PZR2504 Elective 1 1 3
PZR2506 Elective 2 1 3
SGP2802 FIRST AID Elective 2 0 3
İŞY2802 QUALITY ASSURANCE AND STANDARDS Elective 2 0 3
       
 

Evaluation Questionnaires

Course & Program Outcomes Matrix

1. Year - 1. Term
Ders AdıPy1Py2Py3Py4Py5Py6
ATATURK'S PRINCIPLES AND REVOLUTION HISTORY I      
MATHEMATICS I      
MARKETING PRINCIPLES      
TURKISH LANGUAGE I      
ENGLISH I      
German I      
FRENCH I      
BUSINESS MANAGEMENT I      
BASIC LAW      
STATISTICS      
ECONOMY      
       
1. Year - 2. Term
Ders AdıPy1Py2Py3Py4Py5Py6
ATATURK'S PRINCIPLES AND REVOLUTION HISTORY II      
INFORMATION AND COMMUNICATION TECHNOLOGIES I      
MATHEMATICS II      
GENERAL ACCOUNTING I      
VOCATIONAL TRAINING (20 working days)      
PUBLIC RELATIONS      
EFFECTIVE RHETORIC      
ENVIRONMENTAL PROTECTION      
TURKISH LANGUAGE II      
ENGLISH II      
German II      
FRENCH II      
RESEARCH AND REPORT PREPARATION TECHNIQUES      
QUALITY MANAGEMENT SYSTEMS      
HUMAN RESOURCES MANAGEMENT      
BUSINESS MANAGEMENT II      
       
2. Year - 1. Term
Ders AdıPy1Py2Py3Py4Py5Py6
Foreign Trade Operations I      
COMPUTER ACCOUNTING SOFTWARE      
MARKETING COMMUNICATION TECHNIQUES      
CUSTOMER RELATIONSHIP MANAGEMENT      
GLOBAL MARKETING      
MARKETING RESEARCH      
SALES MANAGEMENT      
VOCATIONAL WRITING       
VOCATIONAL FOREIGN LANGUAGE      
PROFESSIONAL ETHICS      
COMMERCIAL LAW      
BEHAVIORAL SCIENCE      
       
2. Year - 2. Term
Ders AdıPy1Py2Py3Py4Py5Py6
EXPORT TRANSACTIONS      
       
MARKETING REGULATIONS      
BRAND MANAGEMENT      
retail Management      
CONSUMER BEHAVIOURS      
       
Supply Chain Management      
VOCATIONAL TRAINING (20 working days)      
MARKETING OF TOURISM      
       
       
FIRST AID      
QUALITY ASSURANCE AND STANDARDS      
       
 

Muğla Sıtkı Koçman Üniversitesi, 48000 Kötekli/Muğla | Tel: + 90 (252) 211-1000 | Fax: + 90 (252) 223-9280
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