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Vocational School of Health Services Programme of Medical Promotion and Marketing

Qualification Awarded

The students completing this program are awarded with associate degree diploma in “medical representation and marketing” and are entitled to receive “member of profession” title. The students completing this program are entitled with “Medical Marketing Representative” title and can work in pharmaceutical and medical equipment companies.

Specific Admission Requirements

According to the results of the examinations made by the Student Selection and Placement System (ÖSYM), they can place the Programa according to the score they get from the YGS-6 type.

Qualification Requirements

At the end of four semesters, total 120 lectures including summer internship must be taken and at least 2.00 general academic grade average according to 4-note system.

Recognition of Prior Learning

The previous courses in the university that the student has studied with are evaluated by the Department Compliance Commission in terms of course content and course hours. If deemed appropriate, the curriculum in the curriculum is deemed to have passed the relevant grade in the previous university. Muğla Sıtkı Koçman University Associate Degree, Undergraduate Education-Examination and Examination Regulations can be considered for the transfer of courses that these students take from other higher education institutions.

History

As of academic year 2005-2006 the programme started training and as of academic year 2013-2014 has been included evening program in the training

Profile of the Programme

The Medical Promotion and Marketing Program is a two-year associate degree program. It aims to equip its graduates with the necessary competencies in line with the sectoral needs and continues education and training activities with application and other course content.

Program Outcomes

Exam Regulations & Assesment & Grading

In accordance with Muğla Sıtkı Koçman University Associate Degree Education Regulation, the course is determined by the instructor responsible.

Graduation Requirements

Successful completion of the courses specified in the program is required to successfully complete a total of 60 days internship. In order to complete the program successfully, it is necessary to successfully complete all the courses available in the program (120 ECTS credits) and obtain a weighted average of at least 2.00 out of 4.00.

Occupational Profiles of Graduates

The students completing this program are awarded with associate degree diploma in “medical representation and marketing” and are entitled to receive “member of profession” title. The students completing this program are entitled with “Medical Marketing Representative” title and can work in pharmaceutical and medical equipment companies.

Access to Further Studies

Internal Transfers /Access to Further Studies Our students who graduated from medical representation and marketing program are allowed to continue their education in Public Relation, Public Relations and Presentation, Public Relation and Advertising, Marketing, International Trade, International Trade and Finance, International Trade and Financing, International Trade and Shopkeeping, International Trade and Logistic departments through the external transfer exam by OSYM.

Mode of Study

Undergraduate

Programme Director

Associate Prof.Dr. Banu BAYRAM

ECTS Coordinator

Course Structure Diagram with Credits

1. Year - 1. Term
Course Unit Code Course Unit Title Course Type Theory Practice ECTS Print
ATB1801 ATATURK'S PRINCIPLES AND REVOLUTION HISTORY I Required 2 0 2
BİP1801 INFORMATION AND COMMUNICATION TECHNOLOGIES I Required 2 0 3
MUH1803 COMMERCIAL INFORMATION AND DOCUMENTATION Elective 2 0 2
PZR1801 MARKETING PRINCIPLES Required 2 0 2
RTV1801 COMMUNICATION Required 2 0 3
SGP1805 DISEASE INFORMATION I Required 2 0 2
SGP1807 ANATOMY Required 3 0 3
SGP1809 PHYSIOLOGY Required 2 0 2
SGP1811 MEDICAL TERMINOLOGY Required 3 0 3
TDB1801 TURKISH LANGUAGE I Required 2 0 2
TLT1801 GENERAL MICROBIOLOGY Elective 2 0 2
TLT1803 GENERAL BIOCHEMISTRY Elective 2 0 2
TMS100 VOCATIONAL TRAINING I Required 0 0 8
YDB1801 ENGLISH I Required 2 0 2
YDB1803 German I Required 2 0 2
YDB1805 FRENCH I Required 2 0 2
İŞY1823 BUSINESS MANAGEMENT I Elective 2 0 2
İŞY1827 BASIC LAW Elective 2 0 2
       
1. Year - 2. Term
Course Unit Code Course Unit Title Course Type Theory Practice ECTS Print
ATB1802 ATATURK'S PRINCIPLES AND REVOLUTIONARY HISTORY II Required 2 0 2
BİP1802 INFORMATION AND COMMUNICATION TECHNOLOGIES II Required 2 0 3
BİP1816 WEB PAGE DESIGN Elective 3 0 2
PZR1804 SALES MANAGEMENT AND TECHNIQUES Required 3 0 2
PZR1806 Elective 3 0 2
SGP1806 DISEASE INFORMATION II Required 2 0 2
SGP1808 SOCIOLOGY OF HEALTH Elective 3 0 2
SGP1810 BEHAVIORAL SCIENCE Elective 3 0 2
TDB1802 TURKISH LANGUAGE II Required 2 0 2
TDS1802 BIOSTATISTICS Elective 3 0 2
TTP1002 PHARMACOLOGY I Required 3 0 3
TTP1498 VOCATIONAL TRAINING (30 working days) Required 0 0 8
TTP1502 COMMUNICATION IN MARKETING Elective 3 0 2
TTP1504 Elective 3 0 2
YDB1802 ENGLISH II Required 2 0 2
YDB1804 German II Required 2 0 2
YDB1806 FRENCH II Required 2 0 2
İŞY1830 TIME MANAGEMENT Elective 3 0 2
       
2. Year - 1. Term
Course Unit Code Course Unit Title Course Type Theory Practice ECTS Print
DŞT2823 ELECTRONIC COMMERCE Elective 2 0 2
PZR2819 CUSTOMER RELATIONSHIP MANAGEMENT Required 3 0 2
PZR2821 CONSUMER BEHAVIOURS Elective 2 0 2
PZR2823 MARKETING REGULATIONS Elective 2 0 2
PZR2825 Elective 2 0 2
RTV2807 EFFECTIVE RHETORIC Elective 2 0 2
SGP2801 FIRST AID Required 2 0 3
SGP2803 PUBLIC HEALTH Elective 2 0 2
SGP2811 Elective 2 0 2
TTP2001 VOCATIONAL FOREIGN LANGUAGE I Required 3 0 3
TTP2003 PHARMACOLOGY II Required 3 0 3
TTP2005 EVALUATION OF DRUG-MEDICAL MARKET AND COMPANY Required 3 0 2
TTP2007 VOCATIONAL INFORMATION AND COMMUNICATION SYSTEMS Required 3 0 2
TTP2501 BUSINESS ETHICS Elective 2 0 2
TTP2503 PSYCHOLOGY OF LABOUR Elective 2 0 2
TTP2505 VOCATIONAL NEGOTIATION TECHNIQUES Elective 2 0 2
İŞY2823 QUALITY MANAGEMENT AND METHOD DEVELOPMENT Required 3 0 3
İŞY2825 HUMAN RESOURCES MANAGEMENT Required 3 0 2
İŞY2827 CAREER MANAGEMENT Required 3 0 2
İŞY2829 strategic Management Elective 2 0 2
İŞY2831 SERVICE QUALITY MANAGEMENT Elective 2 0 2
       
2. Year - 2. Term
Course Unit Code Course Unit Title Course Type Theory Practice ECTS Print
PZR2820 Required 3 0 3
PZR2822 MARKET PLANNING AND RESEARCH Elective 2 0 2
PZR2824 SERVICE MARKETING Elective 2 0 2
PZR2826 BRAND AND BRAND STRATEGIES Elective 2 0 2
PZR2828 DIRECT MARKETING Elective 2 0 2
TTP2002 Required 3 0 3
TTP2004 PHARMACOLOGY III Required 3 0 3
TTP2006 VOCATIONAL STUDY AND SEMINAR Required 2 4 3
TTP2498 Required 0 0 8
TTP2502 Elective 2 0 2
TTP2504 SOCIAL PSYCHOLOGY Elective 2 0 2
TTP2506 Organizational Behavior Elective 3 0 2
İŞY2822 WORK AND SOCIAL SECURITY LAW Elective 2 0 2
İŞY2826 Crisis and Stress Management Elective 2 0 2
İŞY2828 MODERN MANAGEMENT TECHNIQUES Elective 2 0 2
       
 

Evaluation Questionnaires

Course & Program Outcomes Matrix

1. Year - 1. Term
1. Year - 2. Term
2. Year - 1. Term
2. Year - 2. Term
 

Muğla Sıtkı Koçman Üniversitesi, 48000 Kötekli/Muğla | Tel: + 90 (252) 211-1000 | Fax: + 90 (252) 223-9280
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