Türkçe
Milas Vocational School Programme of Marketing

Qualification Awarded

Upon successful completion of this program, students are eligible to receive an Associate's Degree in Marketing.

Specific Admission Requirements

Admission to the program is carried out by a central examination system called the Examination for Higher Education Institutions (YKS) carried out by the Student Selection and Placement Center.The students are placed in the relevant program by the Student Selection and Placement Center according to their score after reporting the program preferences they wish to study.

Qualification Requirements

Taking into account the elective course credits which must be taken for each semester in the program curriculum, it is required to successfully complete all of the courses in total of 120 ECTS and to obtain a CGPA of at least 2.00 out of 4.00. .

Recognition of Prior Learning

Students who have enrolled in any higher education institution before, have the right to request exemption from the compulsory courses if they submit their transcripts and course contents about the courses they have successfully completed in the first week of the enrollment year.

History

In 2002-2003 academic year, our program started to work in our Vocational High School.

Profile of the Programme

Our program continues its activities in order to provide the students with the skills to help them to work effectively in the field of marketing, and updates the educational content in line with the needs of the sector. In addition to providing the students with the theoretical knowledge that the sector will need, our program carries out practice practices that will increase their skills and guidance services and internship coordination activities that will increase the sector experience.

Program Outcomes

1- To have basic level of knowledge in marketing.
2- To be able to use theoretical field knowledge in practice.
3- To be able to manage a process in a way to meet the requirements.
4- To be able to collect, analyze, interpret and foresee specific information in the field.
5- To be able to follow and apply current developments in marketing.
6- To have the ability to understand and apply professional legal regulations and professional ethics and responsibility.
7- To be conscious of multidisciplinary team work and to take responsibility in cooperation.
8- To be able to evaluate the knowledge and skills with a critical point of view.
9- Use information and communication technology tools and other professional tools and techniques.
10- To be able to show that it is open to learning new information needs.
11- To have effective communication and persuasion skills in business life.
12- To have professional self-confidence and entrepreneurship skills.
13- To be able to act rationally according to the competitive conditions by evaluating the economic structure for changing conditions.
14- To have the national / environmentalist / innovative perspective needed by the country.

Exam Regulations & Assesment & Grading

In order for our students to take the final exams, they have to fulfill the course attendance requirement. According to the percentage distribution of each course according to the percentage of midterm exams / practice / homework / final exam of the final exam result of the evaluation of the course grade is converted to 100 points with relative rating and AA, BA, BB, CB, CC letter grades one of the students taking the course is considered successful. . DC and DD letter grades are reflected as conditional successful grade. Students whose CGPA is below 2.00 are required to repeat their courses successfully at the graduation stage and complete their CGPA by 2,00. If the student does not provide the condition for continuing the lesson, he / she must take the note of TT letter and take the next year course again. In the FF and FD letters, the student is considered unsuccessful.

Graduation Requirements

In order to graduate, students studying in this program have to have a GPA of 2.00 and must be successful in all the courses in the curriculum. The minimum ECTS for graduation is 120. Students are also required to complete 40 days of compulsory internships.

Occupational Profiles of Graduates

Students who graduate from the program can take part in private sector or public sector or establish business in their own name. Our graduates work in advertising, publicity, customer relations and so on. they work in the fields.

Access to Further Studies

Students who graduated from the marketing program with DGS (Vertical Transfer Exam) Business Administration, Economics, International Business, International Trade, International Trade and Finance, International Trade and Business Administration and so on. can switch to any of the undergraduate programs.

Mode of Study

Education is formal and full time.

Programme Director

Associate Prof.Dr. Tayfun ÇUKUR

ECTS Coordinator

Instructor Hacer ESEN

Course Structure Diagram with Credits

1. Year - 1. Term
Course Unit Code Course Unit Title Course Type Theory Practice ECTS Print
ATB1801 ATATURK'S PRINCIPLES AND REVOLUTION HISTORY I Required 2 0 2
MAP1801 MATHEMATICS I Required 2 0 2
PZR1001 MARKETING PRINCIPLES Required 4 1 6
RTV1801 COMMUNICATION Required 2 0 3
TDB1801 TURKISH LANGUAGE I Required 2 0 2
YDB1801 ENGLISH I Required 2 0 2
YDB1803 GERMAN I Required 2 0 2
YDB1805 FRENCH I Required 2 0 2
İŞY1801 BUSINESS MANAGEMENT I Required 3 0 3
İŞY1807 BASIC LAW Required 2 0 3
İŞY1817 STATISTICS Required 2 1 3
İŞY1819 ECONOMY Required 2 1 4
       
1. Year - 2. Term
Course Unit Code Course Unit Title Course Type Theory Practice ECTS Print
ATB1802 ATATURK'S PRINCIPLES AND REVOLUTION HISTORY II Required 2 0 2
BİP1820 INFORMATION AND COMMUNICATION TECHNOLOGIES I Required 3 0 3
MAP1802 MATHEMATICS II Required 2 0 2
MUH1806 GENERAL ACCOUNTING I Elective 3 0 3
PZR1498 VOCATIONAL TRAINING (20 working days) Required 0 0 5
PZR1502 PUBLIC RELATIONS Elective 2 0 3
RTV1804 EFFECTIVE RHETORIC Elective 2 0 3
SGP1804 ENVIRONMENTAL PROTECTION Elective 2 0 3
TDB1802 TURKISH LANGUAGE II Required 2 0 2
YDB1802 ENGLISH II Required 2 0 2
YDB1804 GERMAN II Required 2 0 2
YDB1806 FRENCH II Required 2 0 2
İŞY1812 RESEARCH AND REPORT PREPARATION TECHNIQUES Elective 2 0 3
İŞY1816 QUALITY MANAGEMENT SYSTEMS Elective 2 0 3
İŞY1820 HUMAN RESOURCES MANAGEMENT Elective 2 0 3
İŞY1834 BUSINESS MANAGEMENT II Required 2 0 2
       
2. Year - 1. Term
Course Unit Code Course Unit Title Course Type Theory Practice ECTS Print
DŞT2803 FOREIGN TRADE OPERATIONS I Elective 2 1 3
MUH2811 COMPUTER ACCOUNTING SOFTWARE Required 2 2 4
PZR2001 MARKETING COMMUNICATION TECHNIQUES Required 3 1 4
PZR2003 CUSTOMER RELATIONSHIP MANAGEMENT Required 2 0 2
PZR2005 GLOBAL MARKETING Required 3 0 3
PZR2007 MARKETING RESEARCH Required 2 1 4
PZR2009 SALES MANAGEMENT Required 4 0 4
PZR2501 VOCATIONAL WRITING Elective 2 1 3
PZR2503 VOCATIONAL FOREIGN LANGUAGE Elective 1 1 3
PZR2507 PROFESSIONAL ETHICS Elective 2 0 3
İŞY2807 COMMERCIAL LAW Elective 3 0 3
İŞY2811 BEHAVIORAL SCIENCE Elective 3 0 3
       
2. Year - 2. Term
Course Unit Code Course Unit Title Course Type Theory Practice ECTS Print
DŞT2802 EXPORT TRANSACTIONS Elective 2 0 3
DŞT2804 FOREIGN TRADE OPERATIONS II Elective 2 1 3
PZR2002 MARKETING REGULATIONS Required 2 0 2
PZR2004 BRAND MANAGEMENT Required 2 0 2
PZR2006 RETAIL MANAGEMENT Required 2 1 5
PZR2008 CONSUMER BEHAVIOURS Required 2 1 3
PZR2010 ELECTRONIC MARKETING Required 1 1 2
PZR2012 SUPPLY CHAIN MANAGEMENT Required 2 0 2
PZR2498 VOCATIONAL TRAINING (20 working days) Required 0 0 5
PZR2502 MARKETING OF TOURISM Elective 2 1 3
PZR2504 SALES PLANNING Elective 1 1 3
PZR2506 TELEVISION ADVERTISING Elective 2 1 3
SGP2802 FIRST AID Elective 2 0 3
İŞY2802 QUALITY ASSURANCE AND STANDARDS Elective 2 0 3
       
 

Evaluation Questionnaires

Course & Program Outcomes Matrix

1. Year - 1. Term
Ders AdıPy1Py2Py3Py4Py5Py6Py7Py8Py9Py10Py11Py12Py13Py14
ATATURK'S PRINCIPLES AND REVOLUTION HISTORY I00000000000005
MATHEMATICS I00442000000000
MARKETING PRINCIPLES33333333333333
COMMUNICATION33333333333333
TURKISH LANGUAGE I12113112323115
ENGLISH I44444444444444
GERMAN I34545354324552
FRENCH I33333333333335
BUSINESS MANAGEMENT I33333333333333
BASIC LAW35454444554444
STATISTICS03054000000030
ECONOMY54344343343454
               
1. Year - 2. Term
Ders AdıPy1Py2Py3Py4Py5Py6Py7Py8Py9Py10Py11Py12Py13Py14
ATATURK'S PRINCIPLES AND REVOLUTION HISTORY II00000000000000
INFORMATION AND COMMUNICATION TECHNOLOGIES I04544343545444
MATHEMATICS II00442000000000
GENERAL ACCOUNTING I33333333333333
VOCATIONAL TRAINING (20 working days)54444433453443
PUBLIC RELATIONS33333333333333
EFFECTIVE RHETORIC45544445555544
ENVIRONMENTAL PROTECTION13311421121113
TURKISH LANGUAGE II11112121313114
ENGLISH II44444444444444
GERMAN II35223532123532
FRENCH II33333333333333
RESEARCH AND REPORT PREPARATION TECHNIQUES33333333333333
QUALITY MANAGEMENT SYSTEMS24542433443323
HUMAN RESOURCES MANAGEMENT33333333333333
BUSINESS MANAGEMENT II33333333333333
               
2. Year - 1. Term
Ders AdıPy1Py2Py3Py4Py5Py6Py7Py8Py9Py10Py11Py12Py13Py14
FOREIGN TRADE OPERATIONS I33333333333333
COMPUTER ACCOUNTING SOFTWARE24452432543343
MARKETING COMMUNICATION TECHNIQUES33333333333333
CUSTOMER RELATIONSHIP MANAGEMENT55555444555454
GLOBAL MARKETING45555444555550
MARKETING RESEARCH33333333333333
SALES MANAGEMENT33333333333333
VOCATIONAL WRITING 45533543545444
VOCATIONAL FOREIGN LANGUAGE44444444444444
PROFESSIONAL ETHICS34455544344455
COMMERCIAL LAW33333333333333
BEHAVIORAL SCIENCE33333333333333
               
2. Year - 2. Term
Ders AdıPy1Py2Py3Py4Py5Py6Py7Py8Py9Py10Py11Py12Py13Py14
EXPORT TRANSACTIONS33333333333333
FOREIGN TRADE OPERATIONS II45545543455555
MARKETING REGULATIONS35445543454454
BRAND MANAGEMENT33333333333333
RETAIL MANAGEMENT45443345455554
CONSUMER BEHAVIOURS33333333333333
ELECTRONIC MARKETING45555444555555
SUPPLY CHAIN MANAGEMENT45555433454555
VOCATIONAL TRAINING (20 working days)54444433443443
MARKETING OF TOURISM45455433445555
SALES PLANNING55555433434453
TELEVISION ADVERTISING44544434545555
FIRST AID15421121232011
QUALITY ASSURANCE AND STANDARDS33333333333333
               
 

Muğla Sıtkı Koçman Üniversitesi, 48000 Kötekli/Muğla | Tel: + 90 (252) 211-1000 | Fax: + 90 (252) 223-9280
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