Türkçe
Milas Vocational School Programme of Marketing

Qualification Awarded

Specific Admission Requirements

Qualification Requirements

Recognition of Prior Learning

History

Profile of the Programme

Program Outcomes

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2-
3-
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7-
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12-
13-
14-

Exam Regulations & Assesment & Grading

Graduation Requirements

Occupational Profiles of Graduates

Access to Further Studies

Mode of Study

Programme Director

Associate Prof.Dr. Tayfun ÇUKUR

ECTS Coordinator

Instructor Hacer ESEN

Course Structure Diagram with Credits

1. Year - 1. Term
Course Unit Code Course Unit Title Course Type Theory Practice ECTS Print
ATB1801 ATATURK'S PRINCIPLES AND REVOLUTION HISTORY I Required 2 0 2
MAP1801 MATHEMATICS I Required 2 0 2
PZR1001 MARKETING PRINCIPLES Required 4 1 6
RTV1801 COMMUNICATION Required 2 0 3
TDB1801 TURKISH LANGUAGE I Required 2 0 2
YDB1801 ENGLISH I Required 2 0 2
YDB1803 German I Required 2 0 2
YDB1805 FRENCH I Required 2 0 2
İŞY1801 BUSINESS MANAGEMENT I Required 3 0 3
İŞY1807 BASIC LAW Required 2 0 3
İŞY1817 STATISTICS Required 2 1 3
İŞY1819 ECONOMY Required 2 1 4
       
1. Year - 2. Term
2. Year - 1. Term
Course Unit Code Course Unit Title Course Type Theory Practice ECTS Print
DŞT2803 Foreign Trade Operations I Elective 2 1 3
MUH2811 COMPUTER ACCOUNTING SOFTWARE Required 2 2 4
PZR2001 MARKETING COMMUNICATION TECHNIQUES Required 3 1 4
PZR2003 CUSTOMER RELATIONSHIP MANAGEMENT Required 2 0 2
PZR2005 GLOBAL MARKETING Required 3 0 3
PZR2007 MARKETING RESEARCH Required 2 1 4
PZR2009 SALES MANAGEMENT Required 4 0 4
PZR2501 VOCATIONAL WRITING Elective 2 1 3
PZR2503 VOCATIONAL FOREIGN LANGUAGE Elective 1 1 3
PZR2507 PROFESSIONAL ETHICS Elective 2 0 3
İŞY2807 COMMERCIAL LAW Elective 3 0 3
İŞY2811 BEHAVIORAL SCIENCE Elective 3 0 3
       
2. Year - 2. Term
Course Unit Code Course Unit Title Course Type Theory Practice ECTS Print
DŞT2802 EXPORT TRANSACTIONS Elective 2 0 3
DŞT2804 Elective 2 1 3
PZR2002 MARKETING REGULATIONS Required 2 0 2
PZR2004 BRAND MANAGEMENT Required 2 0 2
PZR2006 retail Management Required 2 1 5
PZR2008 CONSUMER BEHAVIOURS Required 2 1 3
PZR2010 Required 1 1 2
PZR2012 Supply Chain Management Required 2 0 2
PZR2498 VOCATIONAL TRAINING (20 working days) Required 0 0 5
PZR2502 MARKETING OF TOURISM Elective 2 1 3
PZR2504 Elective 1 1 3
PZR2506 Elective 2 1 3
SGP2802 FIRST AID Elective 2 0 3
İŞY2802 QUALITY ASSURANCE AND STANDARDS Elective 2 0 3
       
 

Evaluation Questionnaires

Course & Program Outcomes Matrix

1. Year - 1. Term
Ders AdıPy1Py2Py3Py4Py5Py6Py7Py8Py9Py10Py11Py12Py13Py14
ATATURK'S PRINCIPLES AND REVOLUTION HISTORY I11111121111115
MATHEMATICS I  442         
MARKETING PRINCIPLES33333333333333
COMMUNICATION33333333333333
TURKISH LANGUAGE I12113112323115
ENGLISH I44444444444444
German I34545354324552
FRENCH I              
BUSINESS MANAGEMENT I33333333333333
BASIC LAW35454444554444
STATISTICS 3 54       3 
ECONOMY54344343343454
               
1. Year - 2. Term
Ders AdıPy1Py2Py3Py4Py5Py6Py7Py8Py9Py10Py11Py12Py13Py14
ATATURK'S PRINCIPLES AND REVOLUTION HISTORY II11111111111115
INFORMATION AND COMMUNICATION TECHNOLOGIES I34544343545444
MATHEMATICS II  442         
GENERAL ACCOUNTING I33333333333333
VOCATIONAL TRAINING (20 working days)              
PUBLIC RELATIONS33333333333333
EFFECTIVE RHETORIC45544445555544
ENVIRONMENTAL PROTECTION13311421121113
TURKISH LANGUAGE II11112121313114
ENGLISH II44444444444444
German II35223532123532
FRENCH II              
RESEARCH AND REPORT PREPARATION TECHNIQUES33333333333333
QUALITY MANAGEMENT SYSTEMS24542433443323
HUMAN RESOURCES MANAGEMENT33333333333333
BUSINESS MANAGEMENT II33333333333333
               
2. Year - 1. Term
Ders AdıPy1Py2Py3Py4Py5Py6Py7Py8Py9Py10Py11Py12Py13Py14
Foreign Trade Operations I33333333333333
COMPUTER ACCOUNTING SOFTWARE              
MARKETING COMMUNICATION TECHNIQUES33333333333333
CUSTOMER RELATIONSHIP MANAGEMENT55555444555454
GLOBAL MARKETING45555444555555
MARKETING RESEARCH33333333333333
SALES MANAGEMENT33333333333333
VOCATIONAL WRITING 45533543545444
VOCATIONAL FOREIGN LANGUAGE44444444444444
PROFESSIONAL ETHICS34455544344455
COMMERCIAL LAW33333333333333
BEHAVIORAL SCIENCE3333 333333333
               
2. Year - 2. Term
Ders AdıPy1Py2Py3Py4Py5Py6Py7Py8Py9Py10Py11Py12Py13Py14
EXPORT TRANSACTIONS33333333333333
 45545543455555
MARKETING REGULATIONS35445543454454
BRAND MANAGEMENT33333333333333
retail Management45443345455554
CONSUMER BEHAVIOURS33333333333333
 45555444555555
Supply Chain Management45555433454555
VOCATIONAL TRAINING (20 working days)              
MARKETING OF TOURISM45455433445555
 55555433434453
 44544434545555
FIRST AID15421121232111
QUALITY ASSURANCE AND STANDARDS33333333333333
               
 

Muğla Sıtkı Koçman Üniversitesi, 48000 Kötekli/Muğla | Tel: + 90 (252) 211-1000 | Fax: + 90 (252) 223-9280
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